Your Privacy Matters

Privacy Policy

Last updated: February 15, 2026

1. Introduction

At Woovli, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our platform.

By using Woovli, you consent to the data practices described in this policy.

2. Information We Collect

Personal Information You Provide:

  • Account Information: Name, email, phone number, password
  • Business Information: Business name, shop details, tax information
  • Payment Information: M-Pesa number, bank account details
  • Profile Information: Profile photo, bio, location
  • Product Listings: Product descriptions, images, pricing

Information Collected Automatically:

  • Device Information: IP address, browser type, device ID
  • Usage Data: Pages visited, features used, time spent
  • Location Data: General location based on IP address
  • Cookies: Session data, preferences, analytics

Information From Third Parties:

  • Payment verification from M-Pesa/Safaricom
  • Social media data if you connect accounts
  • Delivery confirmation from logistics partners

3. How We Use Your Information

We use your information to:

  • Provide Services: Create and manage your account, process transactions, facilitate orders
  • Improve Platform: Analyze usage patterns, develop new features, enhance user experience
  • Communication: Send order updates, notifications, marketing messages (with consent)
  • Security: Prevent fraud, detect abuse, enforce our Terms of Service
  • Legal Compliance: Meet regulatory requirements, respond to legal requests
  • Customer Support: Respond to inquiries, resolve disputes, provide assistance
  • Analytics: Generate insights, create reports, measure performance

4. How We Share Your Information

We share your information in these situations:

With Other Users:

  • Resellers can see merchant business names and product info
  • Customers can see reseller shop names and contact info
  • Order details shared between buyer, seller, and supplier

With Service Providers:

  • Payment processors (M-Pesa/Safaricom)
  • Delivery and logistics partners
  • Cloud hosting and data storage providers
  • Analytics and marketing platforms
  • Customer support tools

For Legal Reasons:

  • Comply with legal obligations
  • Respond to lawful requests from authorities
  • Protect our rights and safety
  • Prevent fraud and enforce policies

We NEVER sell your personal data to third parties.

5. Data Security

We implement industry-standard security measures:

  • Encryption of data in transit and at rest
  • Secure payment processing through certified providers
  • Regular security audits and vulnerability testing
  • Access controls and authentication requirements
  • Employee training on data protection

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

Under Kenyan data protection laws, you have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request deletion of your data (subject to legal obligations)
  • Portability: Receive your data in a structured format
  • Opt-out: Unsubscribe from marketing communications
  • Object: Object to processing of your data

To exercise these rights, contact us at privacy@woovli.co.ke

7. Data Retention

We retain your information for as long as necessary to:

  • Provide our services to you
  • Comply with legal and tax obligations (7 years for financial records)
  • Resolve disputes and enforce agreements
  • Prevent fraud and abuse

When you delete your account, we remove personal data within 90 days, except where we're legally required to keep it.

8. Cookies & Tracking

We use cookies and similar technologies for:

  • Essential cookies: Enable core functionality
  • Analytics cookies: Understand how you use our platform
  • Preference cookies: Remember your settings
  • Marketing cookies: Deliver relevant ads (with consent)

You can control cookies through your browser settings, but some features may not work without them.

9. Children's Privacy

Woovli is not intended for children under 18. We do not knowingly collect data from minors. If you believe a child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your data may be transferred to and processed in countries outside Kenya where our service providers operate. We ensure appropriate safeguards are in place to protect your information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of material changes via email or platform notification at least 30 days in advance.

Continued use after changes means you accept the updated policy.

Questions or Concerns?

If you have questions about this Privacy Policy or how we handle your data:

Email: privacy@woovli.co.ke

Data Protection Officer: dpo@woovli.co.ke

Support: Contact Us

We're committed to protecting your privacy

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